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Legal & Privacy
Privacy Policy
Effective 10 November 2026

AlbumKey finds your photos from an event by matching a selfie against the event's photo gallery. This page explains exactly what happens to your selfie and your face data, in plain terms, and meets GDPR and UAE PDPL requirements.

GDPR Aligned UAE PDPL Aligned 72hr Biometric Retention No Selfie Storage

How the face search works

1You take or upload a selfie on the event page
2It's converted into a numeric face signature in memory, in that single request
3That signature is compared against signatures already generated from the event's photos
4You get back the photos that match - and your selfie is discarded immediately
Your selfie itself is never written to disk or stored anywhere. It exists only for the few seconds it takes to compute a match, then it's gone. We cannot retrieve it, and neither can anyone else.

What we do store

Retention

This is the part that matters most for a face-recognition product, so we make it a hard rule, not a policy we could quietly extend:

Face signatures from event photos are automatically deleted 72 hours after the event ends. After that, face search simply stops working for that event - there is nothing left to match against. The photos themselves remain in the album, because they belong to the event organiser under their own agreement with us, separate from the biometric layer.

Your uploaded selfie never enters this retention window at all, because it was never stored to begin with.

Who can see this data

Your rights

You can ask us to remove specific photos of you from an album, or confirm your face signature has been deleted. Since signatures auto-delete within 72 hours regardless, most requests are about the photos themselves - which the event organiser controls, so we'll put you in touch with them. Email [email protected] and we'll respond within 30 days.

Security

Children

Event albums may include photos of minors attending as guests, uploaded by the event organiser. We do not run face search on behalf of, or knowingly collect selfies from, anyone under 13 without a parent or guardian present.

Contact us

JK7.ai · Dubai, UAE
[email protected]